Wendy Weber on Executive Recruiting

Two weeks ago, I conducted a poll on Job Satisfaction among women in direct marketing. It was a “follow up” to a survey I conducted while completing some graduate direct marketing studies years ago.

Well, from the looks of things, either my blog readers are a disgruntled bunch, or it’s just a reflection of the current economic climate. The poll I conducted 2 weeks ago surveying job satisfaction among women in direct marketing did not have ANY respondents characterizing themselves as “extremely happy”. In my initial study, that question yielded a 22% response.

So…men…what is your level of satisfaction in your direct marketing position?

For years, we advertised every week in DM News. It was the trade paper of record, and we wouldn’t have missed an issue.

The word has changed. Certainly fewer people are reading newspapers of any kind, and DM News has a good amount of competition for direct marketers eyes. Online editions of trade publications have been growing in popularity, as well.

What do you read? And if you don’t read trade publications, how can we reach someone like you?

We have been conducting searches in the direct marketing arena for over 35 years.  Some clients have heard about us from colleagues, and that is “good enough” reason to use us.  They engage us to conduct a search without question.  Other potential clients put us through a rigorous selection process.  What is the most important factor in your decision to engage a search firm?

Although many of our candidates indicate that they are currently engaged in Social Media marketing, we are not seeing them on Twitter.  I find this to be curious, and want to better understand who actually benefits from Twitter (besides celebrities!)  Can money be made using Twitter?  What is the point of Twitter?