Feb 6, 2011

The Not-Quite-Best of the Past 25 Years

Posted by Wendy Weber

Some of direct response marketing’s most highly regarded practitioners got together to discuss some of the most amusing drtv campaigns of the past 25 years. Here are their thoughts:

Mike Medico of E+M Advertising: Extend-A-Fork (A fork welded onto a car antenna), Space Mates (Hermit crabs in costumes), and “most of the 900 number offers in their heyday.

Richard Stacey of Northern Response Intl. Ltd.: Ronco’s GLJ #9 Spray-on Hair!

Tim Hawthorne of Hawthorne Direct: My all time favorite is “Pee-Nuts Nutritional Prostate Supplement”.

To read the piece, which appeared in Response Magazine, click here.

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