May 31, 2012

How to Increase Social Influence Scores on Klout

Posted by Wendy Weber

Interesting piece written by Lisa Buyer in today’s edition of Search Engine Watch: click here.  If you don’t have time to read the whole piece, here is a synopsis:

Klout measures social media users’ “influence” in the online world.  They are one of a handful of companies offering personal and brand analytics on the topic of social influence. Though it started as a result of Twitter, today Klout pulls data from as many as 12 social media platforms, depending on the user’s preference.   According to unofficial sources, Facebook, Twitter, and Google+ have the most impact.

The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:

  • True Reach: How many people you influence
  • Amplification: How much you influence them
  • Network Impact: The influence of your network

Klout Score Influencers:

  • Twitter and Facebook carry the most weight.
  • LinkedIn and Foursquare don’t seem to pull much rank.
  • Google+ matters.
  • There is some correlation between number of +K’s earned and high Klout scores.

Klout is both confusing and fun.  My current score is 40!

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