Direct & Digital Marketing Salary Resources
We are proud to announce that our all-new Salary Guides are finally ready.
Each year, we painstakingly compile salary information for dozens of positions in direct and digital marketing. This year, our task has been especially time consuming, as we have cleaned up, rearranged, and added positions, so that we could publish a product that we are particularly proud of. Our flagship product, Direct and Digital Marketing National Salary Guide, has 56 positions in direct AND digital marketing. This year, for the first time, we have included 3 positions in Social Media. Here is an overview of all of the positions in the Guide:
President, Advertising Agency General Manager, Advertising Agency Director Client Services, Advertising Agency Account Executive, Catalog Marketing Director, Catalog Marketing Manager, Catalog Circulation Manager, Advertising Agency Art Director, Catalog Art Director, Digital Art Director, Advertising Agency Copywriter, Catalog Copywriter, Digital Copywriter, Advertising Agency Creative Director, Catalog Creative Director, Digital & Interactive Creative Director, Database Vice President, Database Director, Database Manager, Database Analyst, CFO, Finance Manager, Vice President Digital Marketing, Director Digital Marketing, Manager Digital Marketing, Vice President Ecommerce, Director Ecommerce, SEO Manager, SEM Manager, Website Manager, Email Marketing Manager, Website Merchandising Manager, Affiliate Marketing Manager, Marketing Analytics Director, Marketing Analytics Manager, Web Analytics Director, Web Analytics Manager, Vice President Direct Marketing, Director Direct Marketing, Manager Direct Marketing, Director Multichannel Media, Manager Multichannel Media, Planner/Analyst Multichannel Media, Digital Media Director, Digital Media Manager, Digital Buyer, Digital Planner/Analyst, Merchandise Vice President, Merchandise Director, Merchandise Merchant/Buyer, Vice President Operations, Director Operations, Production Manager, Social Media Director, Social Media Manager, and Community Manager.
This Guide includes every position that appears in our other Guide, the Digital Marketing National Salary Guide.
Why 2 Guides?
Well, frankly, we don’t want you to pay for more than you need. The Direct and Digital Marketing National Salary Guide is a relative bargain at $99.00. Other Guides of it’s kind are priced at $250.00 or more. But if all you are looking for is digital (and social) marketing salaries, our Digital Marketing National Guide, priced at $75.00, is all you need. It contains 23 positions, all with a digital marketing focus. Here are the positions in this Guide:
VP of Ecommerce, Director of Ecommerce, VP Digital Marketing, Director Digital Marketing, Manager Digital Marketing, Email Marketing Manager, Website Manager, Website Merchandise Manager, Affiliate Marketing Manager, Digital Media Director, Digital Media Manager, Digital Media Buyer, Digital Media Planner/Analyst, Creative Director Digital & Interactive, Art Director Digital, Copywriter Digital, SEO Manager, SEM Manager, Web Analytics Director, Web Analytics Manager, Social Media Director, Social Media Manager, and Community Manager.
The information is compiled from a cross-reference gleaned from the salary ranges our clients provide for the searches we conduct, the salaries our candidates are currently making, and – this year – we engaged an advisory team to cross-check and provide input on both the position profiles and the salaries, so that we could be completely confident that the information provided in our Guides is the most accurate to be found anywhere.
To purchase one of our Guides, click here.
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