Cash Mobs

Don’t know what a “Cash Mob” is? I didn’t either.

Similar to a “Flash Mob” (a group of people who assemble suddenly in a public place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression), a “Cash Mob” is a new social networking and shopping movement aimed at enhancing sales at selected small businesses.

They are “buy local” campaigns in which social media is used to drive throngs of customers into local businesses, where members are encouraged to spend $20 or $30 in the establishment targeted. Some reports link the cash mob phenomenon to the Occupy Movement.

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