Apr 9, 2010

Direct Marketing Club of NY

Posted by Wendy Weber

Yale Club

Yesterday I attended a luncheon meeting of the Direct Marketing Club of New York. It was held at the Yale Club of NY.

The speaker was Garrett V. Friedrichsen, Partner Director Digital Dialogue of OgilvyOne NY.

DM Club NY 003

Friedrichsen develops engagement strategies within the email, mobile & emerging media channels for the Sears Holding Corporation & other global clients. His case-study presentation provided a sneak peek under the hood of the marketing strategies of Sears Holdings (Kmart and Sears brands) and their agency, OglivyOne.

The luncheon was attended by close to 100 direct marketers.

In