Jun 2, 2011

Marketing Headhunters NYC Event: DM Club NY June meeting

Posted by Wendy Weber

Today I attended the Direct Marketing Club of NY’s June luncheon at the Yale Club. The topic was Masters of Multichannel Engagement, with a team of top notch speakers:

Jared Blank, VP Ecommerce for Tommy Hilfiger
Adam Feifer, Director of Direct Marketing for Coach
Mara Kelly, VP Marketing for Loehmann’s
Gabriela Urvina, Marketing Manager for OneStopPlus.com/Redcats USA

They discussed the mix of interactive and traditional direct strategies they utilize to drive channel sales in retail, online and catalog.

In