Archive for the "Industry & Networking Events" Category

Mar 11, 2018

Boston bound….

Posted by Wendy Weber

As an executive recruiter with a national clientele, I must confess…I rarely get out from behind my desk. Most of my time is spent communicating with clients, candidates and prospects online, or on the phone.  For the most part, I place candidates that I have never personally met with clients I have never personally met.

Read More


In
Sep 28, 2017

Smashing Innovation

Posted by Wendy Weber

  I’ve started going to events that don’t speak directly to my immersion in direct and digital marketing.  But I think there is value in any event that inspires you to examine the world around you.  Last night I attended a session on Innovation. I like Tom Goodwin.  He is a “Marketing Provocateur” who speaks

Read More


In
Jul 12, 2017

Meeting of NYC Digital Marketing Professionals July Meetup

Posted by Wendy Weber

Tonight I attended my first meeting of the “NYC Digital Marketing Professionals Meetup”.  I’m not sure what I was expecting, but this wasn’t it. Which is not to say it wasn’t interesting. Three start-ups presented their companies: Canvs, an “interactive guide for the best street art experience in your community”. Then Iuncta, “an optimized and

Read More


In
Jul 6, 2017

Presentation at NYC General Assembly: Talk Data to Me

Posted by Wendy Weber

Professional development used to mean attending a mid-day “formal presentation” at The Yale Club.  A speaker would bring a presentation that would last an hour or more. Nowadays the trend is towards evening meetings, with 2 or 3 presenters speaking for only 10-20 minutes each, followed by some Q & A. Last night I attended a

Read More


In
Jun 23, 2017

Surprising observation on Trends regarding Remote Working

Posted by Wendy Weber

Not a day goes by that I do not hear from a candidate who will not consider relocation, but is enthusiastic about a “work from home” position. In a world in which so much can be accomplished over the phone, and through email…why not? I’ll tell you why not: Because although it may make all

Read More


In
Jan 27, 2017

Turning Social Analytics into Intelligence – great presentation by Chris Ee of The Marketing Arm

Posted by Wendy Weber

This morning I attended a seminar organized by the Social Media Association of Long Island.  The speaker was the lead Digital & Social Analyst of The Marketing Arm (div of Omnicom).  One could imagine a presentation given by an Analyst might be pretty dry.  But today’s presentation by Chris Ee was both informative and entertaining! As

Read More


In
Aug 3, 2016

DMA Nonprofit Federation NYC

Posted by Wendy Weber

This is sort of like going to the reception after you have skipped the ceremony…. Although I did not make it to DMA’s Nonprofit Day, I did attend a lovely dinner sponsored by Merkle at Bobby Flay’s Café Americaine in midtown Manhattan. I met so many lovely nonprofit direct and digital marketers, who report that

Read More


In
May 4, 2016

Direct Marketing Industry Involvement

Posted by Wendy Weber

I probably don’t do enough to give back to the industry that has served me so well. But I have participated for the past several years as a Resume Reviewer for the AFP Young Professionals resume review evening. Last night Victoria Crispo of Idealist kicked off the evening with some tips on job hunting: It

Read More


In
Jan 21, 2015

DMFA Meeting at Covenant House

Posted by Wendy Weber

Today I went to a Direct Marketing Fundraising Association lunch at Covenant House in NYC. I brought along Adrienne Levine, one of the Crandall Associates researchers, since she does a lot of our nonprofit sourcing. It was an informative session, and also fun on many levels because one of the speakers was a client of

Read More


In
Jun 11, 2014

Social Media Conversation Prism

Posted by Wendy Weber

What is The Conversation Prism? Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life. You can use the Conversation Prism poster in

Read More


In