Archive for the "Uncategorized" Category
Social Media Conversation Prism
What is The Conversation Prism? Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life. You can use the Conversation Prism poster in
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Marilyn Zayfert, President of illumiNET Digital Marketing
Last night I attended a meeting of the Social Media Association of Long Island in which Marilyn Zayfert, President of illumiNET Digital Marketing, was the speaker. Marilyn rose to prominence in her community during the aftermath of Hurricane Sandy. She used her knowledge of leveraging social media to amplify awareness, raise funds and spread information.
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Great piece in today’s Ladders newsletter: Are you becoming obsolete at work?
Amanda Augustine wrote a solid piece for today’s Ladders newsletter about remaining relevant at work. Here are the high points: Never stop learning: The quickest way to lose your edge is to be stagnant in your career. Don’t let yourself become so comfortable that you stop challenging yourself. Be a trend setter: Make it a
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Are you familiar with Negative SEO?
I wasn’t. It is an ugly practice. Negative SEO is the practice of deliberately buying and directing low-quality links to a website in order to harm a competitor. This may result in a Google penalty that is certainly undeserved. Although Google has said that it “works hard to prevent other webmasters from being able to
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Digital Marketing luncheon
In an effort to keep my finger on the pulse of “everything digital”, I frequently attend industry meetings. Yesterday I attended a luncheon held at Cafe Centro in Manhattan for Tulane University alumni in digital media. Besides reminiscing about our experiences at Tulane, we talked about digital marketing. It was a diverse group, with
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Revolutionary approach to recruiting at Zappos
Zappos CEO Tony Hsieh Las Vegas-based shoe retailer Zappos has announced that they are doing away with traditional job postings. They have created a new social network called Inside Zappos, which prospective employees need to join in order to receive “priority consideration” for job openings. Zappos has long been known for its unique culture, and
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New trend?
For the second time this month, I received a “thank you” note…just for talking to a candidate about a position. One of the candidates was excited that I was presenting him for a new career opportunity; the other candidate was not a good fit for the opportunity we discussed, and her note was just for
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NY AMA Young Professionals: 2014’s Job Requisites for Marketing Pros
Interesting presentation held at the offices of Resolute Digital earlier this week, with panelists Daniel Jeydel, Client Strategy Manager at Neo@Ogilvy, Jessica Schinazi, Manager, Marketing & Digital Intelligence at Richemont, Carolyn Zale, Marketing Manager at J. Crew, and Matt Beckemeyer, Associate Partner, Search & Analytics at Resolute Digital as moderator. Advice for young graduates: o
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Direct and Digital Marketing Salaries
Crandall Associates publishes a Guide to Salaries in Direct & Digital Marketing. We have published an annual update every year for over 20 years. It’s a good amount of work to compile low, average and high salary ranges for dozens of positions. We cross-tabulate the salaries our candidates claim to be making with the salary
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