You’ll be building and managing the audience for our innovative online and mobile applications. Your desire to be a generalist will be rewarded as you take on a variety of challenges to drive growth and manage the community. Your work will cut across acquisition and retention marketing as well as consumer analytics and product development. You’ll be leveraging your experience with online marketing, social media and community building. Must be familiar with working with Facebook and mobile. Additionally, must have experience with quantifiable marketing campaigns, email marketing and product launches.
REQUIRED SKILLS AND EXPERIENCE
Consumer online acquisition and retention marketing experience
Experience managing social content, community and outreach programs
Experience with email marketing platforms
Experience with user analytics and product development
Public Relations experience
Ability to work in small, agile team environment
What we’re reading
David Dirks, Analytics Professional Extraordinaire and friend of Crandall Associates, has published a clear, common sense guide for implementing an effective data analytics strategy. He and co-author Frank Koechlein have written a "must read" publication that demonstrates how marketing success can be measured in direct proportion to the ability to successfully analyze both traditional and big data.
HVDMA April 2017 Luncheon: Channel Surfing Roundtables at Tamarack Country Club in Greenwich CT