Feb 15, 2011

Follow up to yesterday’s post

  • Posted by Wendy Weber
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What we’re reading

The New Marketing Analytics

David Dirks, Analytics Professional Extraordinaire and friend of Crandall Associates, has published a clear, common sense guide for implementing an effective data analytics strategy. He and co-author Frank Koechlein have written a "must read" publication that demonstrates how marketing success can be measured in direct proportion to the ability to successfully analyze both traditional and big data.

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June 2017 - The Internet Retailer Conference in Chicago is not to be missed!