Turning Social Analytics into Intelligence – great presentation by Chris Ee of The Marketing Arm

This morning I attended a seminar organized by the Social Media Association of Long Island.  The speaker was the lead Digital & Social Analyst of The Marketing Arm (div of Omnicom).  One could imagine a presentation given by an Analyst might be pretty dry.  But today’s presentation by Chris Ee was both informative and entertaining!

As Chris says: “Great Analysts can turn observations into insights that can impact the brand.  It’s more than just reporting on numbers.”

I learned a lot about social media analytics, and had some laughs along the way…

Though I have to admit, there were parts that went over my head.  As a Recruiter (not a professional social media practitioner/Analyst), there were parts that went a bit beyond my understanding of social media analytics.

All in all, the presentation was very informative, and worthy of a morning out of the office.

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