Without a doubt, one of the last taboos is discussion of salary. It is not often discussed freely.
Yet without information about it, how do you know if the salaries you are paying your employees...or the salary you are earning...is competitive?
Crandall Associates does the work of collecting this information on an annual basis for you. It makes sense that since we make our livelihood speaking on a daily basis with client companies and job seekers that we have ready access to this information. Yes, it takes time to compile an update each year, but we have customers that have come to rely on us as the industry experts for data on direct and ecommerce marketing salary information. They purchase our Guides year after year.
Here's why:
Within the pages of these publications, you will find:
· Updated salary ranges for dozens of job functions.
· Salaries correlated to years of experience.
· The highest reported salaries for each job function.
· Job descriptions that enable you to compare and evaluate your executives with others in the industry.
· Regional variations in salaries, based on the more significant levels of marketing activity rather than area cost-of-living figures.
· Bullet points outlining job responsibilities for dozens of positions.
You reduce turnover and even save thousands of salary dollars by knowing what your competitors are paying.
By the way, we also publish a Guide to Position Descriptions, featuring 53 page long overviews of positions in direct marketing and ecommerce from President to Manager.
For more information on these guides, please click the following links: