Sep 20, 2017

Keepin’ up with the times…

We have received 2 search assignments this week for Campaign Managers. In case you haven’t kept up, that’s the new name for Digital Analyst.  (May also involve project management). Just so you know…

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Sep 15, 2017

A/B Testing

In a Harvard Business Review piece called The Surprising Power of Online Experiments, authors Ron Kohavi and Stefan Thomke share insights on how accurate and rigorous A/B testing can yield very significant payoffs.  In an A/B test the experimenter sets up 2 options; “A” is the control (the way things are already done) and “B”

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Sep 11, 2017

Giving notice via text message??!

The Adobe Consumer Email Survey Report 2017, carried out by Advantis, revealed some fascinating insights about utilizing smartphones, and specifically, giving notice at their place of employment. Although the vast number of survey respondents still quit their jobs in person (76%), 11% feel it’s appropriate to notify their employer they are leaving via email.  And

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Sep 7, 2017

Ecommerce brands going towards brick & mortar

Great piece by Ilyse Liffreing of Digiday on a  trend that nobody expected….online brands are opening brick and mortar stores at an increasing rate. “These efforts may seem counterintuitive. After all, it seems like every day a Fortune 500 company, a Macy’s or a JCPenney, for instance, announces they are closing another set of stores

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Aug 7, 2017

Dog Days of Summer?

  • Posted by Wendy Weber
  • Comments Off on Dog Days of Summer?

  If there is any pattern to hiring trends, I can’t seem to identify it. We are so busy recruiting direct and digital marketers for our clients that I’m not even experiencing the weather, as I have been at my desk recruiting into the night lately. It is a gift to be so busy, so

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Jul 12, 2017

Meeting of NYC Digital Marketing Professionals July Meetup

  • Posted by Wendy Weber
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Tonight I attended my first meeting of the “NYC Digital Marketing Professionals Meetup”.  I’m not sure what I was expecting, but this wasn’t it. Which is not to say it wasn’t interesting. Three start-ups presented their companies: Canvs, an “interactive guide for the best street art experience in your community”. Then Iuncta, “an optimized and

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Jul 6, 2017

Presentation at NYC General Assembly: Talk Data to Me

  • Posted by Wendy Weber
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Professional development used to mean attending a mid-day “formal presentation” at The Yale Club.  A speaker would bring a presentation that would last an hour or more. Nowadays the trend is towards evening meetings, with 2 or 3 presenters speaking for only 10-20 minutes each, followed by some Q & A. Last night I attended a

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Jun 23, 2017

Surprising observation on Trends regarding Remote Working

  • Posted by Wendy Weber
  • Comments Off on Surprising observation on Trends regarding Remote Working

Not a day goes by that I do not hear from a candidate who will not consider relocation, but is enthusiastic about a “work from home” position. In a world in which so much can be accomplished over the phone, and through email…why not? I’ll tell you why not: Because although it may make all

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Apr 10, 2017

Against Job Interviews

  • Posted by Wendy Weber
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Fascinating piece in the New York Times this weekend, titled “Against Job Interviews“. The problem, according to author Jason Dana, is that employers like to use free-form, unstructured interviews in an attempt to “get to know” a job candidate.  But interviewers typically form strong but unwarranted impressions about interviewees, often revealing more about themselves than

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Jan 27, 2017

Turning Social Analytics into Intelligence – great presentation by Chris Ee of The Marketing Arm

  • Posted by Wendy Weber
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This morning I attended a seminar organized by the Social Media Association of Long Island.  The speaker was the lead Digital & Social Analyst of The Marketing Arm (div of Omnicom).  One could imagine a presentation given by an Analyst might be pretty dry.  But today’s presentation by Chris Ee was both informative and entertaining! As

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What we’re reading

Lessons Learned and Strategies Used by 101 Successful Internet-Based Entrepreneurs

Do you have an idea for an online company but don't know where to start? Are you struggling to make your current business turn a profit? Internet marketers and bestselling authors Chris Naish and Buck Flogging have helped countless aspiring entrepreneurs pursue their passion projects.

Industry Events

Industry Events

July 12, 2017:

Meetup: NYC Digital Marketing Professionals