Apr 10, 2017

Against Job Interviews

  • Posted by Wendy Weber
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Fascinating piece in the New York Times this weekend, titled “Against Job Interviews“. The problem, according to author Jason Dana, is that employers like to use free-form, unstructured interviews in an attempt to “get to know” a job candidate.  But interviewers typically form strong but unwarranted impressions about interviewees, often revealing more about themselves than

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Jan 27, 2017

Turning Social Analytics into Intelligence – great presentation by Chris Ee of The Marketing Arm

  • Posted by Wendy Weber
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This morning I attended a seminar organized by the Social Media Association of Long Island.  The speaker was the lead Digital & Social Analyst of The Marketing Arm (div of Omnicom).  One could imagine a presentation given by an Analyst might be pretty dry.  But today’s presentation by Chris Ee was both informative and entertaining! As

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Jan 26, 2017

Do you feel like someone is watching your every move at work? You are probably not overly paranoid.

  • Posted by Wendy Weber
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According to the American Management Association, nearly 80 percent of major companies now monitor employees’ use of email, internet or phone: click here for ABC News piece.  According to the article, written by Romy Ribitzky: o  The figure represents a sharp rise from 1997 when only 35% of companies kept tabs on their workers. o 

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Jan 15, 2017

Fun at Work? Lack of Job Satisfaction is said to hurt us emotionally and financially

  • Posted by Wendy Weber
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Interesting piece in the New York Times… “Two out of three working Americans do not feel engaged at work, according to a Gallup survey. And many of these people spend more of their waking time working than doing anything else.” This is such a shame…and so unnecessary.  I cannot speak for all industries, but there

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Jan 9, 2017

Welcoming your new Employee

  • Posted by Wendy Weber
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You have interviewed, courted and hired your new employee.  They arrive for their first day on the job…excited, perhaps nervous…and possibly still being pursued by other organizations & recruiters. I call this the “honeymoon phase”.   Because this new relationship is a different type of marriage.  Your new hire will actually spend more time working for

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Jan 8, 2017

Job seekers; please do not respond this way

  • Posted by Wendy Weber
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We often reach out to introduce one of our searches by sending an email to prospective candidates. Some respond to the email, to indicate interest, by saying that they welcome a conversation.  Some send a resume.  Those are productive ways to initiate next steps! Others respond via email, peppering us with questions: o  Who’s your client? o

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Dec 6, 2016

Never underestimate the importance of Chemistry

  • Posted by Wendy Weber
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Excellent piece in the Wall Street Journal about the importance of chemistry when it comes to your job search: click here. People want to work with people they like, and that “get them”.  Of course, the hard skills are critical…but a surprising amount of the hiring decision is based on other factors.  

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Nov 26, 2016

The Most Overlooked Area of Hiring

  • Posted by Wendy Weber
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  You have extended an offer to a stellar candidate…and they have accepted!  Good news indeed.  But unless you continue to feed and nurture your new hire, they may not make it to the start date. There is a tendency on the part of organizations to feel that once the offer is accepted, the problem

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Nov 14, 2016

We Appreciate Your Help

  • Posted by Wendy Weber
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Crandall Associates was founded in 1973.  Take a look at our competitors; I think you would be hard pressed to find a search firm specializing in the recruitment of direct marketers (and certainly digital marketers, as that is a more recently developed marketing channel!) that has been around half as long.  Although I’m sure other search

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Oct 26, 2016

Bait & switch Job Applicants

  • Posted by Wendy Weber
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When I initially learned of “phoney interviewers”, I didn’t take it seriously.  Now that I have seen this in two different arenas, I am thinking that perhaps this is a legitimate concern. Can this really be? One person takes the interview, and another person shows up for the job? Please weigh in if you have

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What we’re reading

The New Marketing Analytics

David Dirks, Analytics Professional Extraordinaire and friend of Crandall Associates, has published a clear, common sense guide for implementing an effective data analytics strategy. He and co-author Frank Koechlein have written a "must read" publication that demonstrates how marketing success can be measured in direct proportion to the ability to successfully analyze both traditional and big data.

Industry Events

Industry Events

HVDMA April 2017 Luncheon: Channel Surfing Roundtables at Tamarack Country Club in Greenwich CT